Obsessive Love Il-Websajt Tal-Festival Tal-Films by Min Huei Lu

Obsessive Love Il-Websajt Tal-Festival Tal-Films by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Websajts u Web Competition Category.

BronżWeb· 2021

Obsessive Love Il-Websajt Tal-Festival Tal-Films

by Min Huei Lu

Client: Academy of Art University

Premju A' Design Award tal-Bronż Winner in Web Category

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Colors

The Design

About Obsessive Love Il-Websajt Tal-Festival Tal-Films

Id-disinjatur ħoloq proġett ipotetiku ta’ festival tal-films biex jiċċelebra l-films ta’ Alfred Hitchcock li b’mod inerenti għandhom ossessjoni prevalenti bil-voyeuriżmu. Id-disinn isegwi ħajta li fiha karattri mhux sodisfatti jħabbtu wiċċhom mal-vittmi, u jagħtuhom sens ta 'sjieda, fl-aħħar, l-emanċipazzjoni skura timmotiva lill-voyeur għall-qtil. L-elementi viżwali, l-interface tal-utent, u l-esperjenza tal-utent huma kollha mfassla minn perspettiva voyeur. Bħala voyeurs, l-udjenzi b'xi mod iħossuhom kompliċi fl-avvenimenti fuq l-iskrin.

The Recognition

About the Premju A' Design Award tal-Bronż

Obsessive Love Il-Websajt Tal-Festival Tal-Films huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Obsessive Love Il-Websajt Tal-Festival Tal-Films ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Obsessive Love Il-Websajt Tal-Festival Tal-Films jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu