Yanjing White Beer Ippakkjar tal-Birra by Gen Xu and Feihu Han

Yanjing White Beer Ippakkjar tal-Birra by Gen Xu and Feihu Han is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2021

Yanjing White Beer Ippakkjar tal-Birra

by Gen Xu and Feihu Han

Client: Beijing Yanjing Brewery Co.,Ltd.

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Colors

The Design

About Yanjing White Beer Ippakkjar tal-Birra

Yanjing White Beer huwa disinn tal-ippakkjar għal birra fi fliexken u fil-landa. Il-grafika tgħaqqad referenzi kulturali Ċiniżi u Ġermaniżi, bil-kuluri meħuda minn uniformi tal-futbol Ġermaniż u b'immaġini tax-xgħir u tal-ħops bħala tislima lill-Ġermanja, il-post ta' oriġini tal-birra bajda. Pannell tat-titlu fil-forma ta' xkud jenfasizza l-isem tal-prodott filwaqt li jżomm il-lejawt bilanċjata. Il-landa ssegwi d-daqs medju ta' pala tal-id għal qbid sigur, filwaqt li l-flixkun konikali jista' jinżamm f'kull għoli. Il-flixkun huwa magħmul minn ħġieġ riċiklabbli u l-landa minn aluminju riċiklabbli.

The Recognition

About the Premju A' Design Award tal-Bronż

Yanjing White Beer Ippakkjar tal-Birra huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Yanjing White Beer Ippakkjar tal-Birra ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Yanjing White Beer Ippakkjar tal-Birra jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensions & Packaging: 67.4*67.4*248mm, 54*54*170mm
Tags: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Production Technology: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Design Challenge: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Research: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiration: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Project Duration: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Operation Flow: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Team Members: Feihu Han
Gen Xu
Da Wu