Full Moon Reklam fuq il-Midja Soċjali by Fabiano Dalmacio

Full Moon Reklam fuq il-Midja Soċjali by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

FiddaReklamar· 2021

Full Moon Reklam fuq il-Midja Soċjali

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

Premju A' Design Award tal-Fidda Winner in Reklamar Category

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Colors

The Design

About Full Moon Reklam fuq il-Midja Soċjali

Full Moon huwa reklam fuq il-midja soċjali maħluq għal Guinness. Il-viżwal ġie ppubblikat fil-feeds u fl-istejjer ta' Facebook u Instagram fil-lejl ta' Halloween fl-2020, meta qamar blu rari kien viżibbli madwar id-dinja. L-immaġni ġiet prodotta permezz ta' retouching u manipulazzjoni tar-ritratti f'Adobe Photoshop. Referenzi tal-qamar b'riżoluzzjoni għolja, immaġini tal-brand u texturi tal-birra ġew ikkombinati f'saffi biex jiffurmaw stampa waħda. L-intenzjoni kienet li tingħaqad ma' konversazzjoni globali b'rabta sempliċi bejn il-qamar u tazza birra.

The Recognition

About the Premju A' Design Award tal-Fidda

Full Moon Reklam fuq il-Midja Soċjali huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Full Moon Reklam fuq il-Midja Soċjali ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Full Moon Reklam fuq il-Midja Soċjali huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire