La Boutique Jzn Disinn Intern ta' Ħanut tal-Għaġin by Millton Yu

La Boutique Jzn Disinn Intern ta' Ħanut tal-Għaġin by Millton Yu is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

BronżInterjur· 2021

La Boutique Jzn Disinn Intern ta' Ħanut tal-Għaġin

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

Premju A' Design Award tal-Bronż Winner in Interjur Category

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Colors

The Design

About La Boutique Jzn Disinn Intern ta' Ħanut tal-Għaġin

La Boutique Jzn hija d-disinn intern ta' ħanut tal-għaġin f'Taipei, Tajwan, li tlesta f'Novembru 2019. L-ispazju ta' 68 metru kwadru jippreżenta marka ta' għaġin ta' seklu ta' żmien b'mod kontemporanju. Deheb-roża mati jissostitwixxi t-ton aħmar tal-festi tradizzjonali u jagħti lill-ħanut karattru artab u kalm. Il-forom kwadri u ċirkolari jaġixxu bħala simboli tal-marka u jidhru fil-mudell tat-tieqa bil-grilja Ċiniża, fil-forma tas-saqaf, fit-tarf tal-bank tal-kaxxiera mkanġa, fil-bibien tal-kabinett u d-dahar tas-siġġijiet minsuġa bir-rattan, kif ukoll fil-linji tal-metall imwaħħla fl-art.

The Recognition

About the Premju A' Design Award tal-Bronż

La Boutique Jzn Disinn Intern ta' Ħanut tal-Għaġin huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li La Boutique Jzn Disinn Intern ta' Ħanut tal-Għaġin ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. La Boutique Jzn Disinn Intern ta' Ħanut tal-Għaġin jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.