Vivo X80 Kampanja ta' Reklamar fuq Barra by Output

Vivo X80 Kampanja ta' Reklamar fuq Barra by Output is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

FiddaReklamar· 2023

Vivo X80 Kampanja ta' Reklamar fuq Barra

by Output

Client: Output

Premju A' Design Award tal-Fidda Winner in Reklamar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Kampanja ta' Reklamar fuq Barra

Vivo X80 hija kampanja ta' reklamar fuq barra maħluqa biex tippromwovi serje ta' smartphones. Minflok skrin 3D li ma jeħtieġx nuċċali mqiegħed fil-għoli fuq bini, il-kampanja tuża skrin ġgantesk tal-art imqiegħed direttament fuq l-art, sabiex it-telespettaturi jkunu jistgħu jaraw mill-qrib. Il-kontenut huwa rranġat f'seba' atti u ntwera f'Shenzhen u f'Xian. Żewġ radars u teknoloġija tal-qbid tal-ġisem uman isegwu l-pożizzjoni u l-moviment tal-udjenza, sabiex l-immaġini jirreaġixxu għat-telespettaturi. Għall-wiri tintuża teknoloġija ta' projezzjoni bil-laser.

The Recognition

About the Premju A' Design Award tal-Fidda

Vivo X80 Kampanja ta' Reklamar fuq Barra huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Vivo X80 Kampanja ta' Reklamar fuq Barra ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Vivo X80 Kampanja ta' Reklamar fuq Barra huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan