Movie Boxed Kampanja Reklamistika minn Shaoyang Chen

Id-disinn Movie Boxed Kampanja Reklamistika minn Shaoyang Chen huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

BronżReklamar· 2023

Movie Boxed Kampanja Reklamistika

minn Shaoyang Chen

Klijent: AyDaDa

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Reklamar

32,739

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #146280

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Movie Boxed Kampanja Reklamistika

Movie Boxed hija kampanja reklamistika maħluqa għall-première tal-film Boxed. Il-kampanja ġġorr il-metafora tal-kaxxa f'kull applikazzjoni. Is-sekwenza tat-titlu, il-krediti finali, poster, biljett, pass tal-istampa, brazzuletta u poster b'moviment għall-waqfa tal-karozza tal-linja jsegwu idea waħda. It-tipografija hija organizzata f'forom riġidi ta' kaxxi, inklużi s-sinjali tal-punteġġjatura. Tipa storika kondensata u tqila taqbel mal-kuluri antiki tal-film. Brazzuletti li jfakkru ċ-ċavetti jingħataw lill-udjenza fid-daħla tas-sala tal-projezzjoni.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Movie Boxed Kampanja Reklamistika huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Movie Boxed Kampanja Reklamistika ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Movie Boxed Kampanja Reklamistika jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Dimensjonijiet u Ippakkjar: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Tikketti: Branding, Campaign, Graphic Design
Teknoloġija tal-Produzzjoni: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Sfida tad-Disinn: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Riċerka: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Ispirazzjoni: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Tul tal-Proġett: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Fluss tal-Operazzjoni: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Privattivi: Copyrights belong to Alam Virk and Shaoyang Chen
Krediti tal-Immaġni: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber