Gatorade Fuel Rover Karettun tal-Ħażna tal-Fliexken by PepsiCo Design and Innovation

Gatorade Fuel Rover Karettun tal-Ħażna tal-Fliexken by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

BronżReklamar· 2023

Gatorade Fuel Rover Karettun tal-Ħażna tal-Fliexken

by PepsiCo Design and Innovation

Premju A' Design Award tal-Bronż Winner in Reklamar Category

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Colors

The Design

About Gatorade Fuel Rover Karettun tal-Ħażna tal-Fliexken

Il-Gatorade Fuel Rover huwa sistema mobbli ta' ħażna tal-fliexken għall-persunal ta' timijiet sportivi. Il-Fuel Rover jaħżen u jġorr numru kbir ta' fliexken tal-plejers madwar il-grawnd. Kontenitur ta' ħażna fil-bażi jista' jżomm caddy addizzjonali għall-fliexken, silġ, provvisti jew skart miġbur. Panel ta' utilità fuq wara jġorr tliet basktijiet tal-ħażna li jitwaħħlu f'posthom għal provvisti ta' taħriġ jew ta' dieta. Id-disinn jeħles lill-persunal mill-bżonn li jġorru l-oġġetti fuqhom u jippermetti moviment eħfef tul il-linja tal-kant. Il-Fuel Rover jaġġorna disinn ta' ħażna tal-fliexken preċedenti.

The Recognition

About the Premju A' Design Award tal-Bronż

Gatorade Fuel Rover Karettun tal-Ħażna tal-Fliexken huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Gatorade Fuel Rover Karettun tal-Ħażna tal-Fliexken ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Gatorade Fuel Rover Karettun tal-Ħażna tal-Fliexken jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release