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Barking Good Kontenut tal-Marka by Squared

Barking Good Kontenut tal-Marka by Squared is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Ħadid in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.


ĦadidReklamar· 2024

Barking Good Kontenut tal-Marka

by Squared

Client: Squared

Premju A' Design Award tal-Ħadid Winner in Reklamar Category

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Verified Award Winner

Verify Award Status for #150826

Colors

The Design

About Barking Good Kontenut tal-Marka

Il-kura tal-annimali domestiċi waslet għal era ġdida. L-ħbieb żgħar bir-rix issa jiġu ttrattati bħala ugwali fil-familja u jirċievu dejjem aktar kura. Għal salon ta' tidwil li joffri tqanqil lusswuż u trattamenti tal-aqwa livell għall-klieb, ġie żviluppat firxa wiesgħa ta' kontenut tal-marka biex jifforma komunikazzjoni viżwali kompletament ġdida li tgħin tirrakkonta din l-istorja l-ġdida. Il-klieb għandhom il-karattru, l-istil u l-personalità tagħhom stess u jidhru bħala protagunisti li jistħoqqilhom l-aħjar fit-tqanqil tal-klieb.

The Recognition

About the Premju A' Design Award tal-Ħadid

Barking Good Kontenut tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Barking Good Kontenut tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Barking Good Kontenut tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags
dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology
A full visual communication was developed, including print, collateral and digital applications.
Inspiration
Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration
The project is developed at the beginning of 2023 and is currently ongoing.
Team Members
Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits
Creative Director Yana Okoliyska
Agency SQUARED

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