Travel Buddy Logħba tal-Browser minn Stefan Maier-Wimmer

Id-disinn Travel Buddy Logħba tal-Browser minn Stefan Maier-Wimmer huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

ĦadidReklamar· 2024

Travel Buddy Logħba tal-Browser

minn Stefan Maier-Wimmer

Klijent: Holidayextras.de

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Reklamar

44,855

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #153173

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Travel Buddy Logħba tal-Browser

Travel Buddy hija avventura interattiva li turi b'mod divertenti l-prodotti ta' Holiday Extras. Id-dinja tal-logħba parallax toħloq esperjenza virtwali ta' vjaġġ hekk kif il-plejers jinnavigaw. Fir-rwol ta' sieħeb tal-vjaġġ, il-plejers jiggwidaw koppja fl-ippjanar tal-vaganzi, u joffru parir għal vjaġġ ta' suċċess. Il-parir iwassal għal test umoristiku tat-tip ta' vjaġġ, li jiskopri l-imġiba ta' wieħed waqt il-vaganzi. Flimkien mal-esplorazzjoni tal-firxa ta' prodotti, il-plejers jiksbu għarfien dwar il-preferenzi tal-vjaġġ tagħhom stess.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Travel Buddy Logħba tal-Browser huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Travel Buddy Logħba tal-Browser ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Travel Buddy Logħba tal-Browser huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensjonijiet u Ippakkjar: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tikketti: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Teknoloġija tal-Produzzjoni: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Sfida tad-Disinn: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Ispirazzjoni: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Tul tal-Proġett: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Fluss tal-Operazzjoni: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Membri tat-Tim: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel