Cats in a Box Disinn tal-Komunikazzjoni by Daniel da Hora

Cats in a Box Disinn tal-Komunikazzjoni by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Ħadid in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

ĦadidReklamar· 2024

Cats in a Box Disinn tal-Komunikazzjoni

by Daniel da Hora

Client: Adote Um Gatinho

Premju A' Design Award tal-Ħadid Winner in Reklamar Category

46,434

Verified Award Winner

Verify Award Status for #161093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cats in a Box Disinn tal-Komunikazzjoni

Il-kampanja tat-tim tad-disinn ikkombinat b'mod inġenjuż illustrazzjonijiet qawwija ma' atmosfera ferrieħa, bil-għan li tismentixxi l-mitijiet dwar il-covid-19 u tippromwovi l-adozzjoni ta' qtates. Immexxi mir-riċerka, ikxfet kunċetti żbaljati, li wasslu għal messaġġi ta' impatt u l-iżvilupp ta' linja ta' prodotti. Permezz ta' approċċ ta' marketing vibranti u bażar tal-karità ta' suċċess, il-kampanja mhux biss ġabret fondi iżda wkoll sfidaw twemmin soċjetali, u ffavoriet komunità aktar infurmata u kompassjonata.

The Recognition

About the Premju A' Design Award tal-Ħadid

Cats in a Box Disinn tal-Komunikazzjoni huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Cats in a Box Disinn tal-Komunikazzjoni ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Cats in a Box Disinn tal-Komunikazzjoni huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.