Mobility Future Within Reach Komunikazzjoni tal-Marka by Hayato Itakura

Mobility Future Within Reach Komunikazzjoni tal-Marka by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Fidda in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

FiddaReklamar· 2026

Mobility Future Within Reach Komunikazzjoni tal-Marka

by Hayato Itakura

Client: tacto Inc.

Premju A' Design Award tal-Fidda Winner in Reklamar Category

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Colors

The Design

About Mobility Future Within Reach Komunikazzjoni tal-Marka

Mobility Future Within Reach huwa programm ta' komunikazzjoni tal-marka maħluq għal avveniment edukattiv itineranti dwar il-mobbiltà tal-futur. Il-biċċa ċentrali hija diorama kbira magħmula minn kartun Fine Flute, li tkejjel 1030 mm fl-għoli, 1456 mm fil-wisa' u 500 mm fil-fond. Kull parti nqatgħet bil-lejżer u mbagħad ġiet immuntata bl-idejn. Mekkaniżmi interattivi jġiegħlu l-vetturi jiċċaqilqu, il-bini jixgħel u l-belt tirrispondi permezz tad-dawl, il-ħoss u l-moviment. Il-materjal riċiklabbli jsostni t-tema tas-sostenibbiltà u jgħin lit-tfal jimmaġinaw il-mobbiltà tal-futur permezz tal-logħob.

The Recognition

About the Premju A' Design Award tal-Fidda

Mobility Future Within Reach Komunikazzjoni tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Mobility Future Within Reach Komunikazzjoni tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Mobility Future Within Reach Komunikazzjoni tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration