Zona Primary Function: Branding u Ppakkjar minn Cansu Dagbagli Ferreira

Id-disinn Zona Primary Function: Branding u Ppakkjar minn Cansu Dagbagli Ferreira huwa rebbieħ stmat ħafna tal-prestiġjuż 2026 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

FiddaReklamar· 2026

Zona Primary Function: Branding u Ppakkjar

minn Cansu Dagbagli Ferreira

Klijent: Cansu Ferreira

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Reklamar

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Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #181114

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Zona Primary Function: Branding u Ppakkjar

Book Text: Zona huwa l-ewwel hard seltzer tal-Angola, li jgħaqqad il-wirt lokali ma' estetika kontemporanja, b'identità tad-ditta ispirata mill-għejun ta' Huambo u x-Xmara Okavango. Id-disinn jiċċentra fuq estetika kontemporanja u qawwija li tuża paletti monokromatiċi bbażati fuq il-frott u ikoni ġeometriċi biex jiġbed l-attenzjoni. Logotype personalizzat jinkorpora tixwiş ta' ilma moħbi, li jissimbolizza l-essenza tal-ħajja u l-fluss tax-xmajjar. Billi jgħaqqad kuluri vibranti ma' tqassim nadif u bbażat fuq l-abjad, Zona joffri esperjenza viżwali friska u tqajjem il-moral li tiċċelebra l-oriġini tagħha permezz ta' lenti żagħżugħa u avvanzata fid-disinn.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Zona Primary Function: Branding u Ppakkjar huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Zona Primary Function: Branding u Ppakkjar ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Zona Primary Function: Branding u Ppakkjar huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensjonijiet u Ippakkjar: Aluminium 330 ml drink cans
Tikketti: drink, alcohol, colorful, cocktail, angola, fruits
Teknoloġija tal-Produzzjoni: Design printed directly on the cans with Pantone system inks.
Sfida tad-Disinn: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Riċerka: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Ispirazzjoni: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Tul tal-Proġett: 6 months, Angola, USA and France
Fluss tal-Operazzjoni: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.