Wudang Blessing Identità Viżiva by Yao Wu

Wudang Blessing Identità Viżiva by Yao Wu is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Fidda in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

FiddaReklamar· 2026

Wudang Blessing Identità Viżiva

by Yao Wu

Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

Premju A' Design Award tal-Fidda Winner in Reklamar Category

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Colors

The Design

About Wudang Blessing Identità Viżiva

Wudang Blessing hija sistema ta' identità viżiva maħluqa għal marka ta' turiżmu kulturali. Is-sistema tinterpreta mill-ġdid figuri kulturali Taoisti, inklużi l-Imperatur Zhenwu, il-Ħames Allat tal-Ġid, Fu Lu Shou u l-barka tal-istudju ta' Taizi Slope, fi stil illustrat kontemporanju. It-tipografija tintegra l-kurvi tal-muntanji fl-istrokes. Il-motivi huma modulari, u l-grafika vettorjali tiskala minn kards tan-negozju sa billboards. Huma pprovduti żewġ modalitajiet ta' kulur, CMYK għall-istampar u RGB għall-iskrins. Is-sistema unifikata tissostitwixxi immaġini mxerrda u tappoġġja prodotti, ippakkjar u midja diġitali.

The Recognition

About the Premju A' Design Award tal-Fidda

Wudang Blessing Identità Viżiva huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Wudang Blessing Identità Viżiva ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Wudang Blessing Identità Viżiva huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patents: /
Team Members: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Image Credits: /