MAU Vegas 2019 Avveniment by Shreya Gulati

MAU Vegas 2019 Avveniment by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

ĦadidReklamar· 2020

MAU Vegas 2019 Avveniment

by Shreya Gulati

Client: Houndstooth

Premju A' Design Award tal-Ħadid Winner in Reklamar Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Avveniment

Applikazzjonijiet mobbli ma jinfetaħx jew MAU Vegas huwa l-avveniment ewlieni fid-dinja għal app mobbli. Dan jattira l-ikbar marki minn Silicon Valley fosthom Spotify, Tinder, Lyft, Bumble u MailChimp biex insemmu xi ftit. Houndstooth ingħata l-inkarigu ta 'kunċettalizzazzjoni, disinn u eżekuzzjoni ta' l-avveniment kollu ta 'dehra viżwali u preżenza diġitali għas-sena 2019. Peress li l-avveniment jipprova jimbotta l-konfini fl-ispazju tat-teknoloġija, huma ddisinjaw sistema li tista' tirrapreżenta dik permezz ta 'viżwali u imbibe l-udjenza. fl-esperjenza b’mod ħolistiku.

The Recognition

About the Premju A' Design Award tal-Ħadid

MAU Vegas 2019 Avveniment huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li MAU Vegas 2019 Avveniment ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. MAU Vegas 2019 Avveniment huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap