DIY Spice Blends by Chef Heidi Riċetti Diġitali Tal-Midja Soċjali by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Riċetti Diġitali Tal-Midja Soċjali by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

FiddaReklamar· 2020

DIY Spice Blends by Chef Heidi Riċetti Diġitali Tal-Midja Soċjali

by Lize-Marie Swan

Client: Unilever Food Solutions

Premju A' Design Award tal-Fidda Winner in Reklamar Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Riċetti Diġitali Tal-Midja Soċjali

Unilever Food Solutions inkariga lil Chef residenti Heidi Heckmann (Chef Reġjonali tal-Klijent, Cape Town) biex toħloq 11-il riċetta unika ta ’Spice Blends bl-użu tal-Robertsons Spice Range. Bħala parti mill-kampanja "Vjaġġ Tiegħek, Skoperta Tiegħek" l-idea kienet li toħloq immaġini u disinji uniċi bl-użu ta 'dawn l-ingredjenti għal kampanja divertenti fuq Facebook. Kull ġimgħa l-uniku Ħwawar tal-Ħwawar Chef Heidi ġie stazzjonat bħala Postijiet tal-Facebook fuq il-Kanvas b’ħafna midja. Kull wieħed minn dawn ir-riċetti huwa wkoll disponibbli biex jitniżżel mill-iPad fuq il-websajt UFS.com.

The Recognition

About the Premju A' Design Award tal-Fidda

DIY Spice Blends by Chef Heidi Riċetti Diġitali Tal-Midja Soċjali huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li DIY Spice Blends by Chef Heidi Riċetti Diġitali Tal-Midja Soċjali ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. DIY Spice Blends by Chef Heidi Riċetti Diġitali Tal-Midja Soċjali huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew