Mitsubishi eK X (Cross) Fuljett by Tomohira Kodama

Mitsubishi eK X (Cross) Fuljett by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

FiddaReklamar· 2020

Mitsubishi eK X (Cross) Fuljett

by Tomohira Kodama

Client: Mistubishi Motors

Premju A' Design Award tal-Fidda Winner in Reklamar Category

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Verified Award Winner
Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Fuljett

Il-Mitsubishi eK X huwa fuljett maħluq għal karozza kei ta' tip crossover. Il-fuljett jippreżenta l-vettura bħala mudell kompatt b'karattru ta' SUV, stil attiv u konsum baxx ta' fjuwil. Il-format isegwi l-kunċett Cute Beast li ggwida wkoll id-disinn estern tal-karozza. Tintuża kombinazzjoni qawwija ta' isfar u iswed biex tiġbed l-attenzjoni mal-ewwel daqqa t'għajn. Kull karatteristika ta' funzjoni u prestazzjoni tintwera f'ordni ċar. Il-fuljett sar biex jilħaq lill-klijenti li jridu jippruvaw xi ħaġa ġdida.

The Recognition

About the Premju A' Design Award tal-Fidda

Mitsubishi eK X (Cross) Fuljett huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Mitsubishi eK X (Cross) Fuljett ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Mitsubishi eK X (Cross) Fuljett huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release