DeafUP Nehnemi Tlatequipanoloni by Zlatina Petrova

DeafUP Nehnemi Tlatequipanoloni by Zlatina Petrova is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Oliniatepoztli, Tlahtolchihualli ihuan Tepoztlahtolamatl Tlachihchihualiztli Competition Category.

IztacteocuitlatlOliniatepoztli· 2020

DeafUP Nehnemi Tlatequipanoloni

by Zlatina Petrova

Client: Brandly Collective

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Oliniatepoztli Category

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Verified Award Winner

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Xicnēxtia axcān Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DeafUP Nehnemi Tlatequipanoloni

DeafUP quitemachtia in hueyi tlamatiliztli in nemachtiliztli ihuan tlatequitl ixmatiliztli pampa nacazxitinime altepemeh Tonatiuh Ixquizayan Europan. Quichihua ce nepanoayan campa huelizkeh mocenquixtia caquini tlamachticanih ihuan nacazxitini machtiani ihuan huelizkeh necentlahpaloa. In necentlahpaloliz yehhuatl ce yoliliztli ohtli pampa motlachicauhtilizkeh ihuan moyolnonotzazkeh nacazxitinime pampa mochicauhtizkeh, quinnextizque in inneltilistli, momachtizque yancuic tlamatilizmeh, ihuan quichihuazkeh ce patiliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

DeafUP Nehnemi Tlatequipanoloni ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in DeafUP Nehnemi Tlatequipanoloni ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. DeafUP Nehnemi Tlatequipanoloni quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DeafUP is a mentorship and education application that empowers young deaf people in Eastern Europe through innovative professional education in order to make them equal citizens of society. It offers collaboration between deaf and hearing people in a work environment, with the primary goal of improving the communication and social skills of its participants.
Dimensions & Packaging: The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to go through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.
Tags: Mobile application, UI/UX design, social entreprise, education, social cause, interaction design,
Production Technology: DeafUP is designed as a native IOS 11 application. It follows the human interface guidelines and after the launch of the project, we plan to create a version for material design. It is oriented towards video content because it is the only way for deaf people to communicate online. To ease the communication between hearing mentors and deaf mentees we created group chats with sign language translators. Design is produced by using graphic and video software tools.
Design Challenge: The challenge will never end. We are exploring a new world where we communicate differently. Our continued discipline to making sure the DeafUP application is a representation of the best in the world at empowering young deaf people to follow their dreams. Through our intuitive interface, we make possible for the first time in East Europe the overcoming of barriers in the communication between hearing people and the deaf community.
Research: Our research was performed by the ListenUP foundation - the most impactful NGO that empowers deaf people in Eastern Europe. The research was made through observation of the problems in the deaf community in Bulgaria, focus groups, public discussions, round tables, direct phone calls and meetings with our advisors - Lufthansa Germany and the minister of education in Bulgaria.
Inspiration: Too often for deaf people, the world seems judgmental and restrictive. Access to proper education and tools is limited. It is easy to feel incapable, isolated and pushed aside. Feeling stuck becomes the norm. The general public does not understand the unique challenges that deaf people face. It is not their fault. They don't know any better. They have not received the knowledge and tools needed to effectively interact with the deaf population. The time for change has come.
Project Duration: The DeafUp project started in 2019, however, the mobile app design was born in early 2020. Our team is distributed across the globe, with contributions to this design coming from Bulgaria, Germany, and the United States.
Operation Flow: The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll vertically and horizontally when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to scroll through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.
Team Members: Zlatina Petrova
Image Credits: Image #1: Illustrator Zlatina Petrova
Image #2: Illustrator Zlatina Petrova
Image #3: Illustrator Zlatina Petrova
Image #4: Illustrator Zlatina Petrova