Obsessive Love Sitio web īxiuhpōhual ilhuitl by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tzahualtepoztli ihuan Tzahualtepoztli Tlachihchihualiztli Competition Category.
BronseTzahualtepoztli· 2021
Obsessive Love Sitio web īxiuhpōhual ilhuitl
by Min Huei Lu
Client: Academy of Art University
Mahuizolli A' Design Award Bronse Winner in Tzahualtepoztli Category
Verified Award Winner
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About Obsessive Love Sitio web īxiuhpōhual ilhuitl
In tlahcuilōleh ōquichīuh cē proyecto īxiuhpōhual ilhuitl hipotético pampa mocelebrāz in ixiuhpōhual Alfred Hitchcock, āquin quipia obsesión īca voyerismo. In diseño quitōca cē historia īpan personajes āquin ahmo quipiayah tleh quinequiyah, quitōcatiayah victims, quimacayah sensación de propiedad, īxquich, tlaāhuiltequitl yōhualli quiyōlchicāhuaya in voyeur pampa mictīz. In elementos visuales, interfaz de usuario īhuān experiencia de usuario mochīhuah īca perspectiva voyeur. Quēmeh voyeurs, in tlachiyanih monemilia cómplices īpan in tleh mochīhua pantalla.
The Recognition
About the Mahuizolli A' Design Award Bronse
Obsessive Love Sitio web īxiuhpōhual ilhuitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Obsessive Love Sitio web īxiuhpōhual ilhuitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Obsessive Love Sitio web īxiuhpōhual ilhuitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
- Dimensions & Packaging
- Website Dimensions:1920px X 1080px
- Tags
- Film Festival
- Production Technology
- Camera
Adobe XD
Adobe Photoshop - Design Challenge
- The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
- Research
- The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
- Inspiration
- There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
- Project Duration
- The project started in March 2019 and finished in Jun 2019 in San Francisco.
- Operation Flow
- This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
- Team Members
- Min Huei Lu
- Image Credits
- Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu
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