Tinkoff Investment Tequitl Tlanextilli Pehpechtli by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Ixcuecuetzaliztli, Tlachializtlahtolpamitl ihuan Olinia Ixiptlaliztli Tlachihchihualiztli Competition Category.
BronseIxcuecuetzaliztli· 2022
Tinkoff Investment Tequitl Tlanextilli Pehpechtli
by Egor Maraev
Client: Blaster Studio
Mahuizolli A' Design Award Bronse Winner in Ixcuecuetzaliztli Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Tequitl Tlanextilli Pehpechtli
Tinkoff Investment ye cempoalli-huan-mahtlactli tonalcahuitl (30 segundos) tlanextilli pehpechtli tlein quinextilia se tepancalli ica tlein motequipanoltia ihuan itech patlaniloni. Ipan in pehpechtli, mottilo George Washington ihcuac tlacatl huey. Mohuetzhuia itech se cahuitl icpalli ihuan quicua pizza, cencah ciahui ihuan tlatzihui, ihuan yehuatl quiixnextilia tomin. In ixiptlayotl amo iuhqui neztiuh quipia in huey tlanahuatilli: in tomin monequi mopiyaz ica cualli ihuan monequi motequitiliz. In tlacecemantli quinepanoa "cel animation" ihuan "cutout animation," ica tlanechicoliztli tlein mochihua ica computer (digital compositing). In pehpechtli momottili ica ixachi cahuitl ihcuac achto motlalia ixpan in tlein ic huetzi (preroll) achto in tlein caltech mottilo online, ihuan ohuetzcac ica huey ixnextiliztli (conversion rate).
The Recognition
About the Mahuizolli A' Design Award Bronse
Tinkoff Investment Tequitl Tlanextilli Pehpechtli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Tinkoff Investment Tequitl Tlanextilli Pehpechtli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Tinkoff Investment Tequitl Tlanextilli Pehpechtli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
