Staom Jewelry Tlaixyeyantli Chalchiuhcozcatl Tlanamacoyan Icalihtic by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.
BronseCallitic· 2022
Staom Jewelry Tlaixyeyantli Chalchiuhcozcatl Tlanamacoyan Icalihtic
by Rong Zeng
Client: Xad
Mahuizolli A' Design Award Bronse Winner in Callitic Category
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About Staom Jewelry Tlaixyeyantli Chalchiuhcozcatl Tlanamacoyan Icalihtic
Amoxtlahtolli: Staom Chalchiuhcozcatl ce chalchiuhcozcatl tlanamacoyan icalihtic in quipia 200 tlaixnepantla metlatl inic huey ihuan yeyi metlatl inic acoquiza. In neyoliximachiliztli ipan tlachihualli motzintia itech tlalnamiquiliztli ca in tehuilotl teoxihuitl ihuan cemanahuactli ilhuicac omextin quinextia in cemihcac nemiliztli. Tlanextiliani panohua itech ce ohtli tepitzin, ce calaquiyan ipan itlamian in ohtli ihuan ce tlaixnextilhuilo tlayahualo, ipan ce tlacecehuiliztli tlein quinextia ce ohtli in tlalticpac ompa ilhuicac. Motequihuia tepoztli tlaixnextilhuilo, teoxihuitl yayahuic tlaixnextilhuilo, cemento tlachihualiztli tlapalli ihuan huihuitla tepoztli. In tlaixnextiliztli ihuan in amo melahuac tlamachiotl quitemoltia in neyoliximachiliztli tepamitl ihuan quichihua in tlalhuactli ma nezi ca amo oncan tlantoc.
The Recognition
About the Mahuizolli A' Design Award Bronse
Staom Jewelry Tlaixyeyantli Chalchiuhcozcatl Tlanamacoyan Icalihtic ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Staom Jewelry Tlaixyeyantli Chalchiuhcozcatl Tlanamacoyan Icalihtic ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Staom Jewelry Tlaixyeyantli Chalchiuhcozcatl Tlanamacoyan Icalihtic quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space. - Dimensions & Packaging
- The project covers an area of 200 Square meters, with a floor height of about 3 meter.
- Tags
- Universe, Love, Jewelry, Retail, Narrative space
- Production Technology
- Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
- Design Challenge
- We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
- Research
- This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
- Inspiration
- The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless. - Project Duration
- The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
- Operation Flow
- Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
- Team Members
- Rong Zeng
- Image Credits
- Photographer: Shenghui
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