Souldar Cracker Tlacualtzintli Ītepēhualōca by Yeqin Chen

Souldar Cracker Tlacualtzintli Ītepēhualōca by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2022

Souldar Cracker Tlacualtzintli Ītepēhualōca

by Yeqin Chen

Client: Dali Foods Group

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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The Design

About Souldar Cracker Tlacualtzintli Ītepēhualōca

Souldar Cracker in ītepēhualōcāyo mochīhua īpampa se chocolate īhuēlica tlacualtzintli soda cracker. In tlamantli motlālia īnepantlah in tlachializtli. Ītzōpal, se cualli tlanechicōlli quintēca in crackers ihuīcpa nēpapan huehcatlan, inīc mās huēyi mottaz in tlahuēlmantli in campa amo huēyi. Chocolate tlaāyōtl huetzi in īcuāc pēhua ītech in tlapechtli iuhquin quiyahuitl, quicuepa in tlamachiyōtl cactoc ītech se tlamachiyōtl mopatlatoc. In camōpaltic tlapalli monequi inīc quinēxtia in īhuēlica. In cāxitl tlacoyoncāyōtl mochīhua ītech āmatl ivory, ihuān cequin tlamantli motlāliah īca teōcuitlatl tlapetlāntoc. Cecen cracker motēmpēhua sesēntok itech in cāxitl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Souldar Cracker Tlacualtzintli Ītepēhualōca ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Souldar Cracker Tlacualtzintli Ītepēhualōca ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Souldar Cracker Tlacualtzintli Ītepēhualōca quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen