Vessi Animation Primary Function: Yolihcahuiliztli Tlanamacaliztli by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Ixcuecuetzaliztli, Tlachializtlahtolpamitl ihuan Olinia Ixiptlaliztli Tlachihchihualiztli Competition Category.
IztacteocuitlatlIxcuecuetzaliztli· 2022
Vessi Animation Primary Function: Yolihcahuiliztli Tlanamacaliztli
Client: Morgan Studio
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Ixcuecuetzaliztli Category
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- Verified Award Winner
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The Design
About Vessi Animation Primary Function: Yolihcahuiliztli Tlanamacaliztli
Vessi Yolihcahuiliztli ce tlanextiliztli yolihcahuiliztli tlachihchihualli ipampa ce cactli. In yolihcahuiliztli quinextia in tlamantli ica yolizyotl tlaixnextiliztli tlein quilpia in cactli ihuan in nemiliztli inon tlaixpahuiani. In atl monamiqui ica in cualtiliztli in cactli, in mixtli quinextia in ahmo etic. In cactli omochihchiuh ica tepitzticayotl tlaixamitl techtiliztli ipan 3ds Max, quintequitiltia in ixiptli quen tlanextiliztli, ihuan in cuetlaxtli tlaquentiliztli omotlalih. In tlaixnextiliztli omochiuh ica Redshift ihuan in tlayehyecoliztli ica Houdini. In yolihcahuiliztli omotequitiltih ipan in tlanamacaliztli tlanextiliztli ihuan ipan tlaixpanhuia netlahtolhuiliztli, ahmo ica tlahtolli tlamachiliztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Vessi Animation Primary Function: Yolihcahuiliztli Tlanamacaliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Vessi Animation Primary Function: Yolihcahuiliztli Tlanamacaliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Vessi Animation Primary Function: Yolihcahuiliztli Tlanamacaliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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