Unless Agency Tlapohuali by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tzahualtepoztli ihuan Tzahualtepoztli Tlachihchihualiztli Competition Category.
TepoztliTzahualtepoztli· 2022
Unless Agency Tlapohuali
Client: Unless agency
Mahuizolli A' Design Award Tepoztli Winner in Tzahualtepoztli Category
Verified Award Winner
Verify Award Status for #138097The Design
About Unless Agency Tlapohuali
Unless Agency in tlapohuali mochīuh īpan cē weyi tocaitl tlanextilistli īpan cē tepachōcāyōtl tlein tēnōtza uan tētlahtoltia ihuan tlahtōlyōtl. In tlapohuali motlālih ihcuāc ōmochīuh cē tlaixyēyecōliztli ītech patlanaliztli, cāmpa moquetza in tlayecanque ihuan quenin tequitih in tlacamej īpan in tequitiliztli, uan ītech in ōquīz cē tlanextilistli tlamanextilo tlein quīxpantia in huēyi tlahtōlli. In monograma tocaitl īmāhuizyo mopatlāntia īca quichīua circular figuras tlein quiyēccāhuah in āmoxtli ihuan in tlaixcopinaltin, ihuan quīxpantia icōn tlein quīxtia in huēyi tlamachtīlli. In tlapālli ihuan tlaixcopinaltin quicuih iuhqui in yōllohtli īpan cemānāhuatl ihuan īpan cē tlazohtli tlamanalli, uan quīxpantia in tlazohtiliztli ihuan in tequitiliztli meláhuac īpan in tepachōcāyōtl.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Unless Agency Tlapohuali ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Unless Agency Tlapohuali ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Unless Agency Tlapohuali quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Dimensions & Packaging
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Tags
- (communication material) (web design) (digital design)
- Production Technology
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Inspiration
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision). - Team Members
- Amandine Lantelme
Anna Cesa
Fanny de Bray.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
