Top Mercury Tlanechikoliztli Website by Daniel Houle is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tzahualtepoztli ihuan Tzahualtepoztli Tlachihchihualiztli Competition Category.
TepoztliTzahualtepoztli· 2023
Top Mercury Tlanechikoliztli Website
by Daniel Houle
Client: Azuro Digital
Mahuizolli A' Design Award Tepoztli Winner in Tzahualtepoztli Category
Verified Award Winner
Verify Award Status for #139506The Design
About Top Mercury Tlanechikoliztli Website
Top Mercury se se tlanechikoliztli tlen mochīhua īpampa cē tequitiloyantli tlen quīxnextia netēmachtīlli ītech mēxcopa cē cāhuitl tlacēccuīlōlli. In tlanechikoliztli quitequihuia ōllōtl neīxcuitīlli, tlaihiyōhuiliztli īhuān tlahcuilōlli īxiptlayōtl inic quinēxtia cē chipāhuac īhuān yancuīc yēctli tlachiāliztli. In tlahcuilōlli mochīuh īca Figma īhuān motlapēhualtih īca Webflow, īhuān mochīhua nochi cāmpa mochāntlālīlo, ītech nochi tlamachiotl, tepōztlahtōlmachiyōtl īhuān tepōzīxtelolohtli tlen īxpātlāhuac. Tlapōhualcopīnalli īhuān tzintēmpoālōtl quinmacah ohtlatoquīlīzcē āquīnmeh calaquih inic quinmatih occequi tlahtōlpēhualiztli. In ōllōtl mocāuh amo cencah huēyi inic in īxpāntli mocāuh chipāhuac īhuān āmo ohuih inic ittōz. In tlanechikoliztli āxca ōahcic cē tlapatlaliztli tlen 8 īca cempōhualli, tlen panahuia in tequitiliztli neztoc tlen 5 īca cempōhualli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Top Mercury Tlanechikoliztli Website ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Top Mercury Tlanechikoliztli Website ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Top Mercury Tlanechikoliztli Website quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
- Dimensions & Packaging
- A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
- Tags
- Clean, modern, colorful, motion graphics, motion effects, unique illustrations
- Production Technology
- This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
- Design Challenge
- The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
- Research
- We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.
Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%. - Inspiration
- Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
- Project Duration
- Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
- Operation Flow
- This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
- Image Credits
- All graphics and illustrations were designed from scratch by Azuro Digital.
All images are stock images from Canva. They are all royalty-free and we have the rights to use them.
The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.
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