Lax Tōcāmachiyōtiliztli ītēchcopa Jonathan Ramirez and Juliana Betancur

Tlanāhuatīlli Lax Tōcāmachiyōtiliztli ītēchcopa Jonathan Ramirez and Juliana Betancur cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2024

Lax Tōcāmachiyōtiliztli

īpal Jonathan Ramirez and Juliana Betancur

Tlanāhuatīlli: Written and Drawn Studio

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

15,414

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #158898

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Lax Tōcāmachiyōtiliztli

In tēquitih ōquinequih māchīyōtl ic cē nāmacōyān tlahpōhualli quicentlālīa īhuān CRM tlahcuilōlnehmiliztli, yancuīc īhuān digital. Tōcāitl Lax huāllauh īca ChiLax nozo ReLax, quinēxtia yōcōxcāyōtl. Ic māhuizzōtīlōya, ōquipīloh yōllōmachiyōtl, neci tētlanequiltīliztli, in cencah ahmō nēci īpan automated CRM tlahtequipanōliztli. Pixels ōnāmictīlōqueh ic quinēxtiah tlahpōhualli tlazohtli īhuān digitalización. Īc, ōcēntlālīlōqueh tlazohtli tlamantli: yōllōtl ic tētlazōtlaliztli, pixels ic tlahpōhualli, īhuān X ic yōcōxcāyōtl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Lax Tōcāmachiyōtiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Lax Tōcāmachiyōtiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Lax Tōcāmachiyōtiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Huēyiliztli īhuān Tlacualtepēhualli: The sizes depend of the media where it is applied
Tōcāitl: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Tlachīhualiztli Māchiyōtl: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Tlanāhuatīlli Nētēcahuilīztli: Craft something distinctive that articulates the technology, costumer care and digitalization
Tlatēmōliztli: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Tēyōllālīliztli: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Tēquitl Cāhuitl: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Tēquitl Ōhuitl: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Calpolli Tlācah: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Īxiptla Tlanēxtīlli: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango