Satine Fresh Milk Chichihualayotl Tlatetsiloni by Pesign is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2024
Satine Fresh Milk Chichihualayotl Tlatetsiloni
by Pesign
Client: Yili Group
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #158907The Design
About Satine Fresh Milk Chichihualayotl Tlatetsiloni
Satine Chichihualayotl Yancuic tlatetsiloni tlachihualli in tlen zan quezqui tonaltica mochihua, inic se ayotl chichihualayotl yancuic. In tepozcaxitl quen se chichihualayotl caxitl tlacatilli itech PE plástico tlen huel poliuiz. In ixiptlayotl motlalia itech se cuitlacoatl itzontecon, tlacencauhtli ica mixtli cualli-tlatoltica huan xochitl, in yehuantin tlein huehuetque yancuic xihuitl neneuhca. Se tlaxapotlaliztli, tlen quipia inspiración itech huehuetque tlanexcaltentli ixiptlaltin, quichihua se cualtzin ixiptlayotl. Ihcuac in chichihualayotl ye tlacualotl, in tetsiloni huelis oc ceppa monequiz in coconeh quen se tlacualcaxitl inic candi, quen se yohual-tlahuilli noso quen se ilhuitl tlahuilcaxitl. In oc ceppa tequitiliztli tlatzquentia in tlazoliztli huan quipatlahua in nemiliztli itech in ilhuitl tlatetsiloli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Satine Fresh Milk Chichihualayotl Tlatetsiloni ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Satine Fresh Milk Chichihualayotl Tlatetsiloni ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Satine Fresh Milk Chichihualayotl Tlatetsiloni quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Dimensions & Packaging
- 80mmx80mmx145mm
- Tags
- Interactive ,Limited edition ,Experience innovation
- Production Technology
- Degradable PE plastic
- Design Challenge
- The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
- Research
- Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Inspiration
- The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
- Project Duration
- The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
- Operation Flow
- After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
- Team Members
- Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua
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