Eyesbound Tequitl Nemachtiloni: Portafolio Ītech Cē Tlachializcalli by Julia Hell is a highly esteemed winner of the very prestigious 2016 Mahuizolli A' Design Award Iztacteocuitlatl in Tzahualtepoztli ihuan Tzahualtepoztli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTzahualtepoztli· 2016
Eyesbound Tequitl Nemachtiloni: Portafolio Ītech Cē Tlachializcalli
by Julia Hell
Client: Eyesbound
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tzahualtepoztli Category
Verified Award Winner
Verify Award Status for #45698The Design
About Eyesbound Tequitl Nemachtiloni: Portafolio Ītech Cē Tlachializcalli
Āmatlahcuilōlli: Eyesbound in cē tlachializcalli portafolio tlayōcoyalli īpampa cē tlaixcopīnqui. Huēyi ixcopīnalli tenextilīlli in cē yōllōtl ītech cecen āmatl. In ohtlanēxtīlli tlaxeloliztli cualli ahmo ohuih, huel motlātia, inic in ixcopīnalli āmatlahcuilōlli ahmo motlapachoa. In tōcāitl tlahcuilōlli nō monēxtia īpan huēyi ixcopīnalli, campa moyolcuepa achi tepitōn ihuan mochīhua ahtlanēxtīlli. Zan tliltic ihuan iztac in motequitiltia, in tōcāitl, in tepan tlahtlālīlli, ihuan in tlahcuilōlli tlahtōlli, inic in tlanānquīztli mopiya īpan ixcopīnalli. In tlachializcalli huel monemachitia ītech nochi tlamachiyotl ihuan huel monehnehmachiltia īca cē mācihtōn noso īca in tlahmelāhualiztli tlapōhualli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Eyesbound Tequitl Nemachtiloni: Portafolio Ītech Cē Tlachializcalli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Eyesbound Tequitl Nemachtiloni: Portafolio Ītech Cē Tlachializcalli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Eyesbound Tequitl Nemachtiloni: Portafolio Ītech Cē Tlachializcalli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design focuses on the strong imagery of the photographer and emphasizes this by using full screen images as a main detail. The navigation elements are kept simple and it is possible to hide them, so the images will not be covered by them. The typographic logo is displayed in full screen mode as well but scales down and transparentizes. In order to set the focus on the images, the only used colors are black and white.
- Dimensions & Packaging
- Responsive web page with always-fullscreen imagery and fullscreen mode in supported browsers.
- Tags
- Clean, Easy-to-use, Photography, Simple, Website, Web Design, Portfolio
- Production Technology
- The web design was created in Adobe Photoshop, Realization Tools: Drupal 7, CSS 3, HTML 5, jQuery
- Design Challenge
- The challenge was to find a way to display photography online in a new and unseen way. To do so I needed the full screen mode. The technical realization happened to be difficult, since the website is responsive. It does not work on every browser, older browsers do not support the fullscreen mode.
- Research
- I browsed several photographers portfolio websites, both, of famous and not yet discovered photographers and filtered design and layout wise for similarities and differences. Many portfolio pages do not have full screen options. I started to focus on the works. My client does not use his own name to publish his photos, we created sort of a brand for the photos. Then I started to look at fashion, furniture and lifestyle brands. They all put the emphasis on the product. In our case the photography becomes the product, at least presentation wise.
- Inspiration
- The main inspiration came through the photographers imagery. He focuses on architecture and nature motifs with a unique point of view. In preparation for the design, I had a look at several portfolio websites to get a best practice overview. I realized, that the information about the photographer often seems more important than the images. So I focused on the images as a key element.
- Project Duration
- The project started in May 2014 in Berlin and went live in August 2014. Since then minor iterations are still in progress to present day.
- Operation Flow
- The website can be operated by mouse and keyboard, using arrow keys inside modern browsers. The navigation structure is kept simple, without too many sub pages to the flow flat and the user interested.
- Image Credits
- Image #1: Photographer: Jannis Hell, Zirkuszelt, 2014.
Image #2: Photographer: Jannis Hell, Ibsens Hotel, 2014.
Image #3: Photographer: Jannis Hell, Shuttered, 2013.
Image #4: Photographer: Jannis Hell, Trockenraum, 2013.
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