Poznan Marathon Medal Primary Function: Tlanextiliztli Ihuicpa Neyolehualiztli by Artmask Group

Poznan Marathon Medal Primary Function: Tlanextiliztli Ihuicpa Neyolehualiztli by Artmask Group is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Ixcuecuetzaliztli, Tlachializtlahtolpamitl ihuan Olinia Ixiptlaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlIxcuecuetzaliztli· 2020

Poznan Marathon Medal Primary Function: Tlanextiliztli Ihuicpa Neyolehualiztli

by Artmask Group

Client: PKO Poznań Marathon

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Ixcuecuetzaliztli Category

40,459

Verified Award Winner

Verify Award Status for #94314

Xitēmoa achi Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Primary Function: Tlanextiliztli Ihuicpa Neyolehualiztli

Book Text: Poznan Marathon Medal ce tlanextiliztli mochiuhqui inic quinextia in medalla ipan inic cempohualxiuhtica PKO Poznan Marathon. In tlanextiliztli quinextia tepitzin cocoltin inic monepanoah inic quichihuah in medalla, ihuan ceceyaca cocoltin quinezcayotia ce xihuitl in itlahtollo in marathon. In imecayo in medalla motlahcuiloa ica huehuetlapalcopinaliztli intech mochtin edicionesme in tlaneyolehualiztli, motecpanah ipan intech xiuhtlapohualli. In medalla quipiya 80 ic 80 ic 7 milimetros ihuan motlateca ica tepoztli ihuan iztac teocuitlatl. In tlanextiliztli mochiuhqui ipan 4K resolución inic quinyolehua motlacuiloah ipan in ilhuiyotl netlaloliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Poznan Marathon Medal Primary Function: Tlanextiliztli Ihuicpa Neyolehualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Poznan Marathon Medal Primary Function: Tlanextiliztli Ihuicpa Neyolehualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Poznan Marathon Medal Primary Function: Tlanextiliztli Ihuicpa Neyolehualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019