Designet Foogo Emballasjedesign av Jiwon Jung er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Jern i konkurransekategorien Emballasjedesign.

JernEmballasje· 2025

Foogo Emballasjedesign

av Jiwon Jung

Klient: Hongik University

Vinner av A' Design Award i Jern i kategorien Emballasje

12,935

Verifisert Prisvinner

Verifiser Prisstatus for #167596

Se hos A' Design Award Pressemelding Prismerke

Farger

Designet

Om Foogo Emballasjedesign

Foogo er et emballasjekonsept inspirert av koreanske matbiler, som fremhever originalitet, mobilitet og brukervennlig design. Utformet som en mini matbil, bryter den med konvensjonell boksemballasje for å reflektere ånden i koreansk gatekjøkkenmat. Ved å inkorporere ulike biltyper—campingvogner, varebiler og tilhengere—fanger den den dynamiske sjarmen til koreansk soul food. Et avtakbart håndtak bidrar til bærbarhet og enkel bruk. Ved å blande tradisjonelle elementer med en moderne presentasjon, tilbyr Foogo en oppslukende visuell opplevelse og fungerer som en kulturell bro som deler historien og følelsen i koreansk mat.

Anerkjennelsen

Om A' Design Award i Jern

Foogo Emballasjedesign er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Foogo Emballasjedesign forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Foogo Emballasjedesign respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Dimensjoner og Emballasje: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Stikkord: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Produksjonsteknologi: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Designutfordring: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Forskning: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Inspirasjon: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Prosjektvarighet: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Driftsflyt: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patenter: This work is all original images not copyrighted.
Teammedlemmer: Design Director : Jiwon Jung
Bildekreditering: This work is all original images not copyrighted.