Designet Pass Train Ønskegavepakke av Jiwon Jung er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Jern i konkurransekategorien Emballasjedesign.

JernEmballasje· 2025

Pass Train Ønskegavepakke

av Jiwon Jung

Klient: Hongik University

Vinner av A' Design Award i Jern i kategorien Emballasje

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Designet

Om Pass Train Ønskegavepakke

Pass Train er en strukturell emballasjedesign inspirert av tog som symboliserer utholdenhet og fremdrift. Lokomotivpakken (Signaturpakken) har en hevet skorstein som uttrykker driv og ambisjon. Passasjervognpakken utvider togmotivet og tilfører rytme og kontinuitet. Terminalpakken, i svart, markerer den endelige destinasjonen og oppnådde mål. En toetasjes signaturpakke fullfører settet som en premiumeske som feirer suksess. Sammen skaper disse komponentene en historiefortellende gaveopplevelse som forener både reise og prestasjon.

Anerkjennelsen

Om A' Design Award i Jern

Pass Train Ønskegavepakke er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Pass Train Ønskegavepakke forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Pass Train Ønskegavepakke respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Dimensjoner og Emballasje: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Stikkord: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Produksjonsteknologi: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Designutfordring: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Forskning: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inspirasjon: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Prosjektvarighet: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Driftsflyt: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Patenter: This work is all original images not copyrighted.
Teammedlemmer: Design Director : Jiwon Jung
Bildekreditering: This work is all original images not copyrighted.