Macau Light Festival 2019 TVC Primary Function: Malonda a pa TV by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Kanema, Mavidiyo ndi Zoseweretsa Competition Category.
SilivaKanema· 2020
Macau Light Festival 2019 TVC Primary Function: Malonda a pa TV
Client: Mirage Visuals
Mphoto ya Siliva ya A' Design Award Winner in Kanema Category
Verified Award Winner
Verify Award Status for #100899The Design
About Macau Light Festival 2019 TVC Primary Function: Malonda a pa TV
Book Text: Macau Light Festival 2019 TVC ndi malonda a pawailesi yakanema opangidwa kuti alimbikitse Chikondwerero cha Kuwala cha ku Macao. Kanemayu amatsatira Mak Mak, chizindikiro cha zokopa alendo ku Macao, pamene owonera akumaloko ndi alendo akufufuza njira zinayi za kuwala ndi mawonekedwe osintha a mzinda wa Macao. Malondawa amaphatikiza kujambula kwenikweni, zotsatira zowoneka, zithunzi zoyenda ndi makanema a mbali zitatu. Zinthu zakumaloko zikuwonetsedwa ngati luso loyika. Chikondwererochi chikuwonetsedwa ngati keke yayikulu ya tsiku la kubadwa, kukumbukira zaka makumi awiri za Chigawo Chodziyendera Chapadera cha Macao.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Macau Light Festival 2019 TVC Primary Function: Malonda a pa TV ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Macau Light Festival 2019 TVC Primary Function: Malonda a pa TV akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Macau Light Festival 2019 TVC Primary Function: Malonda a pa TV ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
- Inspiration
- Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
- Project Duration
- The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019.
- Team Members
- Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau - Image Credits
- MIRAGE VISUALS All right reserved.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
