Town Longquan Tower Liquor Kulongedza by Jin Tao He

Town Longquan Tower Liquor Kulongedza by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zochepa ndi Mapangidwe Apadera Competition Category.

BronzeZochepa· 2021

Town Longquan Tower Liquor Kulongedza

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

Mphoto ya Bronze ya A' Design Award Winner in Zochepa Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor Kulongedza

kamangidwe ntchito lingaliro la nsanja kuchita kulenga, pali wapadera botolo woboola pakati vinyo superimposed mu nsanja, mu China "palibe atatu opanda phwando" mmene tanthauzo la oposa atatu, awiri abwenzi, kumwa vinyo. si wokongola. Munthu atakhala mosinkhasinkha pamwamba pa chivindikiro cha botolo amatanthauza kuti vinyo sikuti amangotsitsimula chisoni, komanso kudziwonetsera kudzera mu kulawa kwa vinyo.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Town Longquan Tower Liquor Kulongedza ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Town Longquan Tower Liquor Kulongedza akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Town Longquan Tower Liquor Kulongedza amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO