Maskeeper Chosungira Zowombera Nkhope by Maurice Kwok and Steve Yeung

Maskeeper Chosungira Zowombera Nkhope by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zowonjezera za Fashoni ndi Zaulendo Competition Category.

ChitsuloChowonjezera· 2021

Maskeeper Chosungira Zowombera Nkhope

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

Mphoto ya Chitsulo ya A' Design Award Winner in Chowonjezera Category

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Colors

The Design

About Maskeeper Chosungira Zowombera Nkhope

Maskeeper ndi chosungira zakanthawi cha zowombera nkhope, chomwe chimapindidwa kukhala kapepala kakukulu ngati kadi ya bizinesi. Maskeeper imapangidwa kuchokera ku pepala la polypropylene loyenera chakudya, lomwe limadulidwa ndi makina ndikupindidwa kuti kupangidwe kukhale kofulumira komanso kotsika mtengo. Chowombera chimayikidwa pa pepala lotseguka ndikupindidwa mkati, kotero kuti mbali za chowombera zimakhalabe zophimbidwa ndipo kufalikira kwa majeremusi kumachepetsedwa. Ndi kukula kwa mamilimita 91 kutalika, 61 m'lifupi, ndi 8 kuzama, komanso kulemera magalamu 10, Maskeeper imakhoza kulowa mosavuta m'thumba. Kapangidwe kameneka kamapereka njira yabwino komanso yaukhondo m'malo mokulunga zowombera zomwe zachotsedwa mu pepala lofewa kapena envelopu panthawi yodya.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Maskeeper Chosungira Zowombera Nkhope ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Maskeeper Chosungira Zowombera Nkhope akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Maskeeper Chosungira Zowombera Nkhope amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung