Beltur Go Ntchito Yaikulu: Kaphukusi ka Chakudya by Musa Celik is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2021
Beltur Go Ntchito Yaikulu: Kaphukusi ka Chakudya
by Musa Celik
Client: Beltur
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #112421The Design
About Beltur Go Ntchito Yaikulu: Kaphukusi ka Chakudya
Beltur Go ndi mzere wa kaphukusi ka chakudya ndi zakumwa wopangidwa kuti agwiritsidwe ntchito m'mapaki akuluakulu a m'mizinda. Bokosi la chakudya limatha kuikidwa pamwamba pa kapu ya chakumwa, ndipo lomo limadutsa m'bokosimo, kotero chakudya ndi chakumwa zimanyamulidwa ndi dzanja limodzi. Malo ang'onoang'ono opindidwa pa bokosilo amatha kutsegulidwa kuti agwire msuzi. Bokosi la chakudyalo limathanso kugwiritsidwa ntchito lokha, ndi foloko ikuikidwa pamwamba pake. Zigawo zonse zimapangidwa ndi pepala la Bristol la magalamu 350 losindikizidwa ndi njira ya offset, ndipo pepala limalowa m'malo mwa pulasitiki kuti muchepetse zinyalala za pulasitiki. Phukusi lililonse limafika lozathyoledwa kuti lisungike ndi kunyamulidwa mosavuta.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Beltur Go Ntchito Yaikulu: Kaphukusi ka Chakudya ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Beltur Go Ntchito Yaikulu: Kaphukusi ka Chakudya akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Beltur Go Ntchito Yaikulu: Kaphukusi ka Chakudya amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package enables you to hold your food and drink together with one hand.
The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.
Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench. - Dimensions & Packaging
- Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm - Tags
- Snack, Take Away, Food Box, On The Go
- Production Technology
- All packaging was produced using 350 grams of American Bristol paper using offset printing.
- Design Challenge
- For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
- Research
- Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.
Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.
We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste. - Inspiration
- Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.
Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals. - Project Duration
- The project took place between June 2020 and August 2020 in Istanbul.
- Operation Flow
- Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.
The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.
Furthermore, a more effective branding area was implemented in all packages.
Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste. - Team Members
- Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat - Image Credits
- All photos taken by Musa Çelik.
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