Dizayini ya Lays Signature Chochitika Chakanthawi Chodziwitsa Mbiri ya Chizindikiro ndi PepsiCo Design and Innovation ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zochitika ndi Mikumano.
GolideChochitika· 2021
Lays Signature Chochitika Chakanthawi Chodziwitsa Mbiri ya Chizindikiro
ndi PepsiCo Design and Innovation
Kasitomala: PepsiCo Design & Innovation
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Chochitika
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #118889Kapangidwe
Za Lays Signature Chochitika Chakanthawi Chodziwitsa Mbiri ya Chizindikiro
Lays Signature ndi chochitika chakanthawi chodziwitsa mbiri ya chizindikiro chomwe chinapangidwa mozungulira ma chipisi a mbatata. Chochitikachi chimachitika m'malo akanthawi kochepa mkati mwa masitolo apadera ogulitsa, kumene bala la ma chipisi losakaniza limagwira ntchito ngati siteji yaying'ono. Alendo amaonerera zisudzo zenizeni pamene zokoma zapadera zikupangidwa ndi manja pamaso pawo. Mtundu wa zisudzo umene umagwira mphamvu zonse za thupi umasinthiratu momwe ma chipisi amaperekedwera, kulaweredwa ndi kugawanidwa. Cholinga chake ndi kufikira makasitomala achinyamata amene amaona kufunika kwa zochitika zenizeni ndi kugawana pa masamba a chikhalidwe. Chiwonetsero choyamba chinaperekedwa pa sitolo yayikulu ya Lane Crawford.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Lays Signature Chochitika Chakanthawi Chodziwitsa Mbiri ya Chizindikiro ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Lays Signature Chochitika Chakanthawi Chodziwitsa Mbiri ya Chizindikiro akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Lays Signature Chochitika Chakanthawi Chodziwitsa Mbiri ya Chizindikiro amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Chilimbikitso
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Mamembala a Gulu
- PepsiCo Design & Innovation
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
