Game Fuel Kupakidwa kwa Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2021
Game Fuel Kupakidwa kwa Zakumwa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
- Verify Award Status for #118643
The Design
About Game Fuel Kupakidwa kwa Zakumwa
Game Fuel ndi kapangidwe kapadera ka kupakidwa kwa chakumwa chopatsa mphamvu komwe kanapangidwira mtundu wa Adrenaline Rush ku Russia. Kapangidweka kakukondwerera chikhalidwe cha masewera a pakompyuta ndi e-sports. Chizindikiro chachikulu cha A pa chitini chinasinthidwa kukhala khomo lokongola la mitundu yosiyanasiyana lomwe limaitanira wogula kulowa m'malo atsopano a masewera ndikupanga malingaliro a kulowerera pang'onopang'ono. Kapangidweka kakuchokera pa kupakidwa mpaka ku zochitika zazikulu za mtundu wonse. Cholinga chake chinali kuchotsa gulu la osewera ku maganizo olakwika komanso kupatsa osewera mphamvu ndi chidaliro kuti achite bwino kwambiri.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Game Fuel Kupakidwa kwa Zakumwa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Game Fuel Kupakidwa kwa Zakumwa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Game Fuel Kupakidwa kwa Zakumwa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- Team Members
- PepsiCo Design & Innovation
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