FM993 30th Ntchito Yaikulu: Chizindikiro cha Chikumbutso cha Zaka by Baoquan Luo and Zhiwei Lv is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2021
FM993 30th Ntchito Yaikulu: Chizindikiro cha Chikumbutso cha Zaka
Client: Lance Design
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #119938The Design
About FM993 30th Ntchito Yaikulu: Chizindikiro cha Chikumbutso cha Zaka
Malemba a Bukhu: FM993 30th ndi chizindikiro cha chikumbutso chopangidwa chifukwa cha chikondwerero cha zaka 30 za 993 Music FM ya Guangdong Radio and Television. Chizindikiro cha wailesi chimagwiritsidwa ntchito ngati chinthu chachikulu chowoneka, ndipo manambala 993 ndi 30 aphatikizidwa mu mapangidwe a wailesi kudzera mu maonekedwe abwino ndi oipa (positive and negative shapes). Kapangidwe kake kamatengera mafunde a mawu (sound waves), mvula ya nyenyezi zowoloka (meteor showers), mizere ya nyimbo (staves), ndiponso zolimbikitsa za moto zofalikira mozungulira (radial fireworks). Chizindikirochi chimapangidwa makamaka ndi chitsulo, ndipo acrylic nayonso ingagwiritsidwe ntchito. Chizindikirocho chimaonekera bwino ukamachiyang'ana kutsogolo, koma ukamachiyang'ana mbali, chimaonekera ngati chozungulira theka (semi-circular), chokhala ndi zigawo zambiri zokwera pamwamba (multi-layered relief).
The Recognition
About the Mphoto ya Bronze ya A' Design Award
FM993 30th Ntchito Yaikulu: Chizindikiro cha Chikumbutso cha Zaka ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. FM993 30th Ntchito Yaikulu: Chizindikiro cha Chikumbutso cha Zaka akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. FM993 30th Ntchito Yaikulu: Chizindikiro cha Chikumbutso cha Zaka amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
- Dimensions & Packaging
- 250*20mm, 50*50mm, 120*80mm
- Tags
- Visual communication design, logo design, radio station, music, meteor, airwaves
- Production Technology
- The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
- Design Challenge
- Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
- Research
- In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
- Inspiration
- The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
- Project Duration
- The design of the work started in November 2020 and was officially put into use in January 2021.
- Operation Flow
- The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
- Team Members
- Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng
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