Let Parents Stay Ntchito Yoyamba: Kalembedwe by Yu Chen is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2021
Let Parents Stay Ntchito Yoyamba: Kalembedwe
by Yu Chen
Client: Hubei University of Technology
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #119882The Design
About Let Parents Stay Ntchito Yoyamba: Kalembedwe
Zolemba za Bukhu: Let Parents Stay ndi kalembedwe kachilembo kotengera Han Embroidery yachikhalidwe, kopangidwa kuti kithandize mudzi wosauka. Mudzi wa Jinling uli ndi ana oposa zikwi ziwiri amene asiyidwa ndi makolo awo opita kukagwira ntchito, ndipo anthu ambiri okhala kumeneko ali ndi luso la kusoka Han Embroidery. Zinthu zosokedwa za m'deralo zinali kugulitsidwa movutikira chifukwa mapangidwe ake sanasinthe kwenikweni kwa zaka zana. Zizindikiro zachikale za kusoka zinasankhidwa ndi kukonzedwanso kuti zikhale zilembo zamakono, zomwe osoka a m'deralo amazisoka pamanja. Cholinga ndi kupanga ndalama komanso kupititsa patsogolo luso ili pogwiritsa ntchito chinenero chamakono cha zithunzi.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Let Parents Stay Ntchito Yoyamba: Kalembedwe ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Let Parents Stay Ntchito Yoyamba: Kalembedwe akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Let Parents Stay Ntchito Yoyamba: Kalembedwe amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
- Dimensions & Packaging
- Han Embroidery
- Tags
- Han Embroidery, Embroidery, Typeface, Pattern, Visual
- Production Technology
- Han Embroidery
- Design Challenge
- Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
- Research
- Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
- Inspiration
- In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
- Patents
- Yu Chen
- Team Members
- Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding - Image Credits
- Yu Chen
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