Tinkoff Investment Kanema Wolengeza by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Kanema, Mavidiyo ndi Zoseweretsa Competition Category.
BronzeKanema· 2022
Tinkoff Investment Kanema Wolengeza
by Egor Maraev
Client: Blaster Studio
Mphoto ya Bronze ya A' Design Award Winner in Kanema Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Kanema Wolengeza
Tinkoff Investment ndi kanema wolengeza wa masekondi makumi atatu wa ntchito yoika ndalama ya banki. Kanemayu akuonetsa George Washington monga munthu wamkulu. Iye akhala pa sofa ndikudya pizza, atatopa ndi ulesi, ndipo akuimira ndalama. Chithunzichi chachilendo chikunyamula lingaliro lalikulu, lakuti ndalama ziyenera kusungidwa bwino ndi kupangitsidwa kuti zigwire ntchito. Zojambulazo zimaphatikiza cel animation ndi cutout animation, zolumikizidwa ndi digital compositing. Kanemayu unaonetsedwa kwambiri ngati preroll pamaso pa makanema apaintaneti ndipo unafikira kuchuluka kwakukulu kwa kutembenuka kwa owonera kukhala ogula.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Tinkoff Investment Kanema Wolengeza ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Tinkoff Investment Kanema Wolengeza akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Tinkoff Investment Kanema Wolengeza amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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