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Qin Zithunzi za Poster Series by Kaidi Mao

Qin Zithunzi za Poster Series by Kaidi Mao is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.


BronzeZithunzi· 2021

Qin Zithunzi za Poster Series

by Kaidi Mao

Client: Kaidi Mao

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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The Design

About Qin Zithunzi za Poster Series

Qin ndi zithunzi zosonkhanitsidwa zomwe zimafotokozanso mwatsopano mwambo wa zojambula za malo achilengedwe achi China kudzera mu zida zamakono zamagetsi. Dzina lakuti Qin limachokera ku liwu lachi China lotanthauza kulowerera kapena kukhudza mkati, ndipo chilembocho chimaphatikiza zizindikiro za madzi ndi mtima. Zithunzizo zimayamba ngati zithunzi za kamera kenako zimakonzedwanso pogwiritsa ntchito zida zamagetsi monga Photoshop, Cinema 4D ndi Procreate. Zithunzizi zimapangidwa m'kukula kwawiri ndipo zingasonyezedwe pamapepala kapena pa screen, m'nyumba yosungiramo zojambula kapena kunyumba. Cholinga chake ndi kufotokoza malingaliro a Taoism okhudza chilengedwe kwa anthu apadziko lonse.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Qin Zithunzi za Poster Series ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Qin Zithunzi za Poster Series akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Qin Zithunzi za Poster Series amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
Dimensions & Packaging
There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
Tags
Art, poster, Taoism, culture, landscape, painting
Production Technology
The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
Design Challenge
The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
Research
This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
Inspiration
As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
Project Duration
The project started in September 2019, finished in May 2020 in Los Angeles.
Operation Flow
These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.

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