Sienna Monroe Ntchito Yaikulu: Kutulutsa Zokongoletsera by Ricci Williams is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2021
Sienna Monroe Ntchito Yaikulu: Kutulutsa Zokongoletsera
Client: Summerhouse Collective
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #124404The Design
About Sienna Monroe Ntchito Yaikulu: Kutulutsa Zokongoletsera
Mawu a M'bukhu: Sienna Monroe ndi chizindikiro cha mtundu ndi kutulutsa kwa mzere wa zokongoletsera zopangidwa ndi zomera, zopanda nkhanza pa nyama. Bokosi lamphatso limagwiranso ntchito ngati bokosi lotumizira zinthu zogulidwa pa intaneti, zomwe zimachepetsa zinyalala. Bokosilo lapangidwa kuchokera ku pepala lakhadibodi lobwezerezedwanso, losasindikizidwa, lomwe limawonongeka mwachilengedwe, ndipo lasindikizidwa ndi inki zochokera ku zomera. Mabotolo apangidwa ndi galasi, chinthu chomwe chingabwezerezedwe kaŵirikaŵiri, ndipo zilembo zake zimagwiritsa ntchito pepala lobwezerezedwa kuchokera ku zinthu zomwe anthu anagwiritsapo ntchito kale. Kajambidwe kachilengedwe kosindikizidwa kamafewetsa zilembo zazikulu. Kutulutsaku kwapangidwa kuti kusungidwe ndi kugwiritsidwanso ntchito pamene chinthu chatha.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Sienna Monroe Ntchito Yaikulu: Kutulutsa Zokongoletsera ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Sienna Monroe Ntchito Yaikulu: Kutulutsa Zokongoletsera akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Sienna Monroe Ntchito Yaikulu: Kutulutsa Zokongoletsera amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
- Dimensions & Packaging
- Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm - Tags
- eco-packaging, brand identity, art direction, beauty, fashion, logotype
- Production Technology
- To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.
The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock. - Design Challenge
- The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
- Research
- The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
- Inspiration
- The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.
The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images. - Project Duration
- The project was completed in Los Angeles during the summer of 2020.
- Operation Flow
- The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.
Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.
Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.
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