Kairi Murakami Kusinthidwanso kwa Chizindikiro cha Mtundu by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2021
Kairi Murakami Kusinthidwanso kwa Chizindikiro cha Mtundu
Client: Iki Retreat Kairi Murakami
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About Kairi Murakami Kusinthidwanso kwa Chizindikiro cha Mtundu
Kairi Murakami ndi kusinthidwanso kwa chizindikiro cha mtundu chopangidwira hotelo ya pachilumba cha Iki ku Nagasaki, Japan. Chizindikirochi chimachokera ku kanji yotchedwa Ichi, yomwe mawonekedwe ake ndi mzere umodzi wopingasa, ndipo imapezeka mu dzina la hoteloyi. Mzerewu umakumbutsanso za maonekedwe a Yunomoto Bay, malo oyamba kuwoneka pamene alendo afika. Chizindikirochi chimapangidwa ndi mizere yowongoka ndi mabwalo ozungulira, kusonyeza malo amphamvu ndi osaiwalika. Mitundu yake imagwiritsa ntchito kusintha kwa mitundu kumene kumakumbutsa za kutuluka kwa dzuwa madzulo. Chizindikirochi chinagwiritsidwa ntchito pa zikwangwani za mu holo, makadi a bizinesi, ndi mapepala a mutu, kusonyeza hoteloyi ngati nyumba yachiwiri.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Kairi Murakami Kusinthidwanso kwa Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Kairi Murakami Kusinthidwanso kwa Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Kairi Murakami Kusinthidwanso kwa Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
- Dimensions & Packaging
- Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
- Tags
- Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
- Production Technology
- The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
- Design Challenge
- The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
- Inspiration
- I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home. - Project Duration
- Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
- Operation Flow
- The main concept of the brand is to design a landscape that would be our second home for the customers.
- Patents
- Copyrights Daisuke Kobayashi
- Team Members
- Creative Director & Designer Daisuke Kobayashi
- Image Credits
- Photo Daisuke Kobayashi
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