Honey Crystal Chizindikiro cha Phukusi la Uchi by Kristina Pacesaite

Honey Crystal Chizindikiro cha Phukusi la Uchi by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2026 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

ChitsuloMapaketi· 2026

Honey Crystal Chizindikiro cha Phukusi la Uchi

by Kristina Pacesaite

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Honey Crystal Chizindikiro cha Phukusi la Uchi

Honey Crystal ndi gulu la zizindikiro za phukusi zopangidwa kwa zinthu za uchi za famu ya njuchi ya banja yomwe inakhazikitsidwa mu 1957. Zizindikirozi zimapewa kagwiritsidwe kofala ka zithunzi za njuchi ndi ming'oma, m'malo mwake zimaonetsera kapangidwe ka makhiristo a uchi, pamodzi ndi malo, zomera ndi maluwa a m'derali. Zizindikiro zitatu zosiyana zimasonyeza uchi wosaphika wotoleredwa nthawi ya masika, chilimwe ndi nthawi yotha kwa zomera. Zizindikirozi zimadzimatirira zokha ndipo zimanyezimira, zosindikizidwa mu mitundu ya CMYK ndi Pantone, m'miyeso yoyenerana ndi mitsuko ya mamililita 720, 410 ndi 250. Zizindikiro zowonekera zimagwiritsidwa ntchito pa timatumba ta mungu wa maluwa.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Honey Crystal Chizindikiro cha Phukusi la Uchi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Honey Crystal Chizindikiro cha Phukusi la Uchi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Honey Crystal Chizindikiro cha Phukusi la Uchi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
Dimensions & Packaging: Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
Tags: honey, honey label, raw honey, honey packaging
Production Technology: Self-adhesive glosy labels, Сolor CMYK, PANTONE.
Design Challenge: Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
Research: One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
Inspiration: The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
Project Duration: Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania
Operation Flow: Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
Team Members: Kristina Pacesaite
Image Credits: Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite