Future of Banking Kufotokoza Zoyenda Zithunzi by Moree Wu

Siliva Kanema · 2022

Future of Banking Kufotokoza Zoyenda Zithunzi

by Moree Wu

Mphoto ya Siliva ya A' Design Award 2022 in Kanema
CLIENT: Julius Baer
Estimated Number of Design Views: 45,103
Verification code 426D6D67AC · Verify this award

Visit Site View at A' Design Award Press Release

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About Future of Banking Kufotokoza Zoyenda Zithunzi

Mayi Wu adapanga vidiyoyi kuti a Julius Baer afotokoze njira yogwirira ntchito yazinthu zawo zatsopano za digito kwa omwe angakhale nawo ndalama. Kuyambira pamalingaliro, bolodi lankhani, mapangidwe azithunzi mpaka makanema ojambula, adawona momwe angawonere kusiyana pakati pa kayendetsedwe ka ntchito, digito ndi nyengo yatsopano. Anawonjezera mafanizo owoneka kuti awonjezere kukhala apadera. Kuganiza mwanzeru ndi luso zidagwiritsidwa ntchito kupanga kanema wokhala ndi nkhani zomveka bwino komanso zokopa zowoneka bwino. Kanemayu anasonyeza tsogolo lokongola latsopano digito mankhwala adzabweretsa.

About the Mphoto ya Siliva ya A' Design Award

Future of Banking Kufotokoza Zoyenda Zithunzi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Future of Banking Kufotokoza Zoyenda Zithunzi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Future of Banking Kufotokoza Zoyenda Zithunzi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Press Kit

Unique Properties: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensions & Packaging: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tags: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Production Technology: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Design Challenge: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Research: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiration: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Project Duration: The project started in December 2019 in New York and finished in March 2020 in New York.
Operation Flow: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Image Credits: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.