Sprezzatura Kudziwika Kwamakampani by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2022
Sprezzatura Kudziwika Kwamakampani
Client: Thanachit Chouriyagul
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #131786The Design
About Sprezzatura Kudziwika Kwamakampani
Sprezzatura ndi kuphatikiza kwa malonda, kalabu yochezera, studio, bala, ndi zina zambiri. Komabe, kuti apereke uthengawu kwa makasitomala omwe angakhale nawo, mtundu wake uyenera kusinthika ndikuwonetsa kuti uli ndi zenizeni, mawonekedwe ake komanso masomphenya ake. Chizindikirocho chidapangidwa kuti chiyimiredi mtundu wa Sprezzatura, kutulutsa mawonekedwe ake apamwamba koma osewerera, kukumbatira chikhalidwe cha Chitaliyana, komanso kukhala ndi kusinthasintha kokwanira kugwiritsa ntchito mapulojekiti ena okhudzana kapena zida zofunika mtsogolo.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Sprezzatura Kudziwika Kwamakampani ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Sprezzatura Kudziwika Kwamakampani akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Sprezzatura Kudziwika Kwamakampani amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
- Tags
- branding, identity, graphic, brand identity, retail
- Design Challenge
- Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
- Inspiration
- Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.
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