Moi Nivak Chizindikiro cha Mtundu (Brand Identity) by Yuk Pui Cheung is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

ChitsuloZithunzi· 2022

Moi Nivak Chizindikiro cha Mtundu (Brand Identity)

by Yuk Pui Cheung

Client: Moi Nivak

Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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Colors

The Design

About Moi Nivak Chizindikiro cha Mtundu (Brand Identity)

Moi Nivak ndi chizindikiro cha mtundu (brand identity) chomwe chidapangidwa kwa wogulitsa pa intaneti wa zinthu zamakono zosonkhanitsidwa (collectibles). Wogulitsayu amaphatikiza sitolo yosankhidwa ndi sitolo ya kapangidwe (design shop), akupereka tsiku ndi tsiku zinthu zosonkhanitsidwa ndi zopangidwa mwaluso zochokera padziko lonse lapansi. Dongosolo la chizindikirochi limaphatikizapo njira zamalonda (brand strategy), kupatsa dzina, zolembera (stationery) ndi webusaiti. Mtundu waukulu wa zilembo ndi wa Sunset Gothic, mtundu wa zilembo wopanda ma serif (sans-serif typeface), ndipo mawu oyimira dzinalo (word mark) ndi kapangidwe kapadera ka zilembo. Njira yomweyi yogwiritsira ntchito zilembo imagwiritsidwa ntchito m'mauthenga onse a mtunduwu kuti akhalebe owerengeka bwino, osavuta komanso mwachindunji.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Moi Nivak Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Moi Nivak Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Moi Nivak Chizindikiro cha Mtundu (Brand Identity) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.

Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website.
Dimensions & Packaging: Business Card – W 85mm x H 55mm / PMS color digital printing
Packaging Box – W 320mm x D 255mm x H 140mm / Corrugated Mailer Box / 1-color offset printing
Tags: design select, select store, select shop, daily select, collectibles
Research: We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.
Inspiration: The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The word mark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.
Project Duration: The project started in June 2021 and finished in September 2021 in Taipei.

Read the Press Release