Voila Cool Stuff Ayisikilimu Phukusi by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2022
Voila Cool Stuff Ayisikilimu Phukusi
Client: Voila Dessert Shop
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #131926The Design
About Voila Cool Stuff Ayisikilimu Phukusi
Uwu ndi mndandanda wamaphukusi amitundu 9 ya ayisikilimu, olumikizidwa pansi pa chizindikiro chimodzi, momwe wopanga amakonzanso mawonekedwe a ayisikilimu. Adapanga mutu watsopano momwe amawoneranso zokometsera zosiyanasiyana monga zipatso zophiphiritsa ndi mawonekedwe a timadzi tokoma, typography yoyambirira, komanso mitundu yatsopano yomwe imatsimikizira mapangidwe ake. Mapangidwewa amangopanganso lingaliro la kukoma kudzera pa chithunzi cha lilime chomwe chimagwiritsidwa ntchito mumitundu yonse ndikuwonetsa njira ina yozimvera.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Voila Cool Stuff Ayisikilimu Phukusi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Voila Cool Stuff Ayisikilimu Phukusi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Voila Cool Stuff Ayisikilimu Phukusi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - Dimensions & Packaging
- Various Tapered Paper Ice Cream Containers
- Tags
- branding, packaging, packaging, illustration, typography, icecream, identity
- Production Technology
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - Design Challenge
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- Research
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - Inspiration
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - Project Duration
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- Operation Flow
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - Team Members
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
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