Crcrta Chizindikiro cha Bungwe by Zilong Chen and Chao Yang

Crcrta Chizindikiro cha Bungwe by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2022

Crcrta Chizindikiro cha Bungwe

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Chizindikiro cha Bungwe

Crcrta ndi chizindikiro cha bungwe chopangidwa cha Chinese Research Centre for Radio and TV Art, dipatimenti ya boma. Chizindikirochi chimaphatikiza zithunzi ndi mawu. Mtundu wake umagwiritsa ntchito mitundu itatu yayikulu ya kanema wawayilesi, yofiira, yobiriwira ndi yabuluu. Chizindikiro cha kamera chimapangidwa ndi mawonekedwe atatu a masamu. Ma rectangle awiri amaimira zosefera ndi mapepala omwe amagwiritsidwa ntchito mu makampani a wailesi ndi wailesi yakanema. Katatu kamene kamaimira lens kapena wayilesi. Zilembo CRCRTA zimadutsa mu chithunzichi kuchokera kumanzere kupita kumanja kusonyeza lingaliro la kulumikizana. Chizindikirochi chilibe kukula kokhazikika ndipo chingasinthidwe kukula kuti chigwirizane ndi njira zosiyanasiyana zofalitsira nkhani.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Crcrta Chizindikiro cha Bungwe ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Crcrta Chizindikiro cha Bungwe akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Crcrta Chizindikiro cha Bungwe amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao