Vessi Animation Primary Function: Kanema wa Zithunzithunzi za Chinthu by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Kanema, Mavidiyo ndi Zoseweretsa Competition Category.
SilivaKanema· 2022
Vessi Animation Primary Function: Kanema wa Zithunzithunzi za Chinthu
Client: Morgan Studio
Mphoto ya Siliva ya A' Design Award Winner in Kanema Category
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- Verified Award Winner
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The Design
About Vessi Animation Primary Function: Kanema wa Zithunzithunzi za Chinthu
Vessi Animation ndi kanema wa zithunzithunzi wolimbikitsa malonda wopangidwa kwa nsapato zazitali. Kanemayu akuwonetsa chinthucho kudzera muzinthu zowoneka zachilengedwe zomwe zimalumikiza nsapatozi ndi moyo wa kasitomala. Madzi akugwirizana ndi mawonekedwe a nsapatozi, pomwe mitambo ikuwonetsa kupepuka. Nsapatozi zinapangidwa ndi njira za hard surface mu 3ds Max, pogwiritsa ntchito zithunzi ngati chitsanzo, ndipo mawonekedwe a chikopa anagwiritsidwa ntchito. Rendering inachitidwa ndi Redshift ndipo ma simulation ndi Houdini. Kanemayu anagwiritsidwa ntchito pa webusaiti ya chinthucho ndi pa malo ochezera a pa intaneti, popanda mawu ofotokozera.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Vessi Animation Primary Function: Kanema wa Zithunzithunzi za Chinthu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Vessi Animation Primary Function: Kanema wa Zithunzithunzi za Chinthu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Vessi Animation Primary Function: Kanema wa Zithunzithunzi za Chinthu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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