Middle of Nowhere Middle of Nowhere: Tsamba la Cholakwika la Webusayiti by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Tsamba la pa Intaneti ndi pa Intaneti Competition Category.
SilivaPa Intaneti· 2022
Middle of Nowhere Middle of Nowhere: Tsamba la Cholakwika la Webusayiti
by Yijia Xie
Client: IBM Research
Mphoto ya Siliva ya A' Design Award Winner in Pa Intaneti Category
Verified Award Winner
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About Middle of Nowhere Middle of Nowhere: Tsamba la Cholakwika la Webusayiti
Middle of Nowhere ndi tsamba la cholakwika 404 lopangidwira webusayiti ya bungwe lofufuza zinthu. Tsamba la 404 limaonekera pamene tsamba la pa intaneti lomwe munapempha kulibe, ndipo kapangidwe kameneka kamasandutsa nthawi imeneyi kukhala ulendo wopita kumadera oganiziridwa. Malo owonetsedwa apangidwa ndi generative adversarial network, mtundu wa makina ophunzira omwe adaphunzitsidwa pogwiritsa ntchito zithunzi zikwizikwi za malo enieni ochokera padziko lonse lapansi. Zotsatira zake ndi malo omwe kulibe kulikonse. Tsamba limamangidwa ngati webusayiti yosinthasintha, ndipo cholinga chake ndi kupanga kutayika pa intaneti kukhala kwabata ndi kokopa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Middle of Nowhere Middle of Nowhere: Tsamba la Cholakwika la Webusayiti ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Middle of Nowhere Middle of Nowhere: Tsamba la Cholakwika la Webusayiti akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Middle of Nowhere Middle of Nowhere: Tsamba la Cholakwika la Webusayiti ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
- Dimensions & Packaging
- Responsive website construction
- Tags
- Machine Learning, Artificial intelligence, Website design, GAN
- Production Technology
- Generative adversarial network/Machine learning/UI Design
- Design Challenge
- It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
- Research
- Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
- Inspiration
- As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
- Project Duration
- 2021.11-2022.02 New York
- Operation Flow
- These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
- Team Members
- Design Lead/Art Director: Yijia Xie
- Image Credits
- IBM Research/Yijia Xie
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